Clearly Canola

Clearly Canola

Clearly Canola

The Client

Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.

The Client

Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.

Ready To Grow?

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Ready To Grow?

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Tino’s Artisan Kitchen

Tino’s Artisan Kitchen

TINO's ARTISAN KITCHEN

The Client

Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.

Tinos IconThe Client

Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.

Project Overview

Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.

New brands launched

Project Overview

Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.

New brands launched

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SunButter

SunButter

SunButter

The Client

SunButter Sunflower Butter is a delicious nut-free spread made from sunflowers seeds. It’s free from the top 8 allergens and is high in protein making it the perfect snack. Made in Fargo, North Dakota, from sunflower seeds grown by local farmers, SunButter is a national brand that can be found online and in retail stores including Walmart and Target.

The Client

SunButter Sunflower Butter is a delicious nut-free spread that comes from sunflowers. It’s free from the top 8 allergens and is high in protein making it the perfect nut-free school snack. SunButter is made in the USA at SunButter’s facilities in Fargo, North Dakota, that uses sunflower seeds grown by local farmers. SunButter is a national brand that can be found online and in retail stores including Walmart and Target.

Social Media

Project Overview

SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow SunButter into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped SunButter capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result, SunButter expanded awareness, usage, and achieved record sales growth.   

Fans gained on social media

Lifetime video views

%

Yearly Sales Growth

Project Overview

SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow their brand into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result was expanded awareness, usage, and record sales growth.   

Fans gained on social media

Lifetime video views

%

Yearly Sales Growth

Ready To Grow?

Rin Tin Tin

Rin Tin Tin

Rin Tin Tin

The Client

Usually when it comes to clients we don’t like when things get hairy but when it came to Rin Tin Tin dog food, we didn’t mind. (Sorry for the bad pug). Named after the legendary german shepherd film star, Rin Tin Tin came to to The Zimmerman Group looking to launch their healthy dog food brand. TZG created a logo, website, package design, sales material and print ads to help Rin Tin Tin become best in show.

Rin Tin Tin IconThe Client

Usually when it comes to clients we don’t like when things get hairy but when it came to Rin Tin Tin dog food, we didn’t mind. (Sorry for the bad pug). Named after the legendary german shepherd film star, Rin Tin Tin came to to The Zimmerman Group looking to launch their healthy dog food brand. TZG created a logo, website, package design, sales material and print ads to help Rin Tin Tin become best in show.

Ready To Grow?

Gedney

Gedney

GEDNEY

The Client

When it comes to pickles, Gedney stands out on the shelf as one of the most beloved, especially in its home state where it is has been dubbed The Minnesota Pickle. When they came to The Zimmerman Group looking for fresh ideas we knew it was a big dill. In addition to creating an identity for a new pickle brand, Community Garden Pickles, we coordinated and created materials for the Minnesota State Fair, and produced engaging social media.

Pickle IconThe Client

When it comes to pickles, Gedney stands out on the shelf as one of the most beloved, especially in its home state where it is has been dubbed The Minnesota Pickle. When they came to The Zimmerman Group looking for fresh ideas we knew it was a big dill. In addition to creating an identity for a new pickle brand, Community Garden Pickles, we coordinated and created materials for the Minnesota State Fair, and produced engaging social media.

Social Media

Ready To Grow?

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Ready To Grow?

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