by kathy ashpole | Apr 25, 2018
The Client
Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.
The Client
Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.
by kathy ashpole | Apr 24, 2018
The Client
Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.
The Client
Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.
Project Overview
Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.
Project Overview
Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.
by kathy ashpole | Apr 23, 2018
The Client
SunButter Sunflower Butter is a delicious nut-free spread made from sunflowers seeds. It’s free from the top 8 allergens and is high in protein making it the perfect snack. Made in Fargo, North Dakota, from sunflower seeds grown by local farmers, SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
The Client
SunButter Sunflower Butter is a delicious nut-free spread that comes from sunflowers. It’s free from the top 8 allergens and is high in protein making it the perfect nut-free school snack. SunButter is made in the USA at SunButter’s facilities in Fargo, North Dakota, that uses sunflower seeds grown by local farmers. SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow SunButter into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped SunButter capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result, SunButter expanded awareness, usage, and achieved record sales growth.
Fans gained on social media
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow their brand into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result was expanded awareness, usage, and record sales growth.
Fans gained on social media
by kathy ashpole | Apr 22, 2018
The Client
Usually when it comes to clients we don’t like when things get hairy but when it came to Rin Tin Tin dog food, we didn’t mind. (Sorry for the bad pug). Named after the legendary german shepherd film star, Rin Tin Tin came to to The Zimmerman Group looking to launch their healthy dog food brand. TZG created a logo, website, package design, sales material and print ads to help Rin Tin Tin become best in show.
The Client
Usually when it comes to clients we don’t like when things get hairy but when it came to Rin Tin Tin dog food, we didn’t mind. (Sorry for the bad pug). Named after the legendary german shepherd film star, Rin Tin Tin came to to The Zimmerman Group looking to launch their healthy dog food brand. TZG created a logo, website, package design, sales material and print ads to help Rin Tin Tin become best in show.
by kathy ashpole | Apr 21, 2018
The Client
When it comes to pickles, Gedney stands out on the shelf as one of the most beloved, especially in its home state where it is has been dubbed The Minnesota Pickle. When they came to The Zimmerman Group looking for fresh ideas we knew it was a big dill. In addition to creating an identity for a new pickle brand, Community Garden Pickles, we coordinated and created materials for the Minnesota State Fair, and produced engaging social media.
The Client
When it comes to pickles, Gedney stands out on the shelf as one of the most beloved, especially in its home state where it is has been dubbed The Minnesota Pickle. When they came to The Zimmerman Group looking for fresh ideas we knew it was a big dill. In addition to creating an identity for a new pickle brand, Community Garden Pickles, we coordinated and created materials for the Minnesota State Fair, and produced engaging social media.
