PepsiCo Naked Juice

PepsiCo Naked Juice

PepsiCo partnered with us on a Naked Juice project to develop and test value-added fresh produce products.

The Objective was to identify high appeal new product concepts using Pepsico fresh brands – Naked and Tropicana. The goal was for Pepsico to significantly expand their presence in the growing value-added/fresh category.

We developed a merchandising approach to maximize retail presence and sales for Naked along with testing seven new product concepts.

Pillsbury Fresh Bread

Pillsbury Fresh Bread

As the agency of record for 10+ years for Pillsbury/General Mills Bakery Industrial Flour and Food Division, TZG helped develop Pillsbury’s branded lines of fresh bread/bakery products, which achieved national distribution with sales in excess of $100 million.

We worked on the launch of over 50 new bakery products and were responsible for advertising, promotions, market research, collateral, public relations, and package design.

One of the highlights of our work was developing the Pillsbury NASCAR program with both a trade and consumer component.  We designed both the race car graphics and the driver’s uniform for Ward Burton. In-store consumer promotions and contests were used to generate consumer involvement and we hosted grocery buyers at multiple NASCAR events.

TZG also incorporated Box Tops For Education to attract younger families to the brand and build brand loyalty.

A Compelling Case for Shelf Talk

A Compelling Case for Shelf Talk

Shelf talk is promotional signage placed at the point of purchase featuring information about the product and benefits. It draws attention to your product in the store and delivers your timely, relevant message. Unlike other advertising, shelf talk targets your category shoppers right at the moment they are making a purchase decision. Shelf talk improves your visibility when shelf placement, limited facings, or a crowded category are an issue. This strategy is especially effective when launching new product SKUs or expanding distribution of current products into additional retailers.
We created this shelf talk program for SunButter to reach families during the back-to-school time period. 60% of schools restrict the use of peanuts/peanut butter due to food allergies. Our goal was to reach parents who needed peanut-free products to send to school, letting them know that SunButter was a school-safe, peanut-free choice. The program boosted sales by about 14% and increased awareness with a new market segment.
 
When research showed delicious flavor and superior nutrition were significant drivers for SunButter purchases – we began to target a broader segment of consumers with this messaging. Below is an example of this messaging be used on shelf talk at Kroger.

Save