SunButter
The Client
SunButter Sunflower Butter is a delicious nut-free spread made from sunflowers seeds. It’s free from the top 8 allergens and is high in protein making it the perfect snack. Made in Fargo, North Dakota, from sunflower seeds grown by local farmers, SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
The Client
SunButter Sunflower Butter is a delicious nut-free spread that comes from sunflowers. It’s free from the top 8 allergens and is high in protein making it the perfect nut-free school snack. SunButter is made in the USA at SunButter’s facilities in Fargo, North Dakota, that uses sunflower seeds grown by local farmers. SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
Social Media
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow SunButter into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped SunButter capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result, SunButter expanded awareness, usage, and achieved record sales growth.
Fans gained on social media
Lifetime video views
%
Yearly Sales Growth
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow their brand into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result was expanded awareness, usage, and record sales growth.
Fans gained on social media
Lifetime video views
%
Yearly Sales Growth