PepsiCo partnered with us on a Naked Juice project to develop and test value-added fresh produce products.

The Objective was to identify high appeal new product concepts using Pepsico fresh brands – Naked and Tropicana. The goal was for Pepsico to significantly expand their presence in the growing value-added/fresh category.

We developed a merchandising approach to maximize retail presence and sales for Naked along with testing seven new product concepts.