by kathy ashpole | May 7, 2018
Jim Zimmerman
President
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Jim Zimmerman has over 40 years of broad-based marketing and advertising experience on the client and agency side. Prior to starting The Zimmerman Group, Jim was Director of New Products and Business Development at Pillsbury. Jim has helped TZG clients launch over 200 new products and brands. He describes each client relationship as a marketing partnership, and he’s proud that the average client partnership exceeds 8 years.
Fun Fact: Jim enjoys sharing his knowledge and expertise. He developed and taught a 3-day national seminar as well as teaching about new products at Columbia University and the University of Minnesota. He’s also a fan of classic old boats and serves on the Board of Directors for the Museum of Lake Minnetonka, which owns and operates the Steamboat Minnehaha.
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by kathy ashpole | May 6, 2018
Kathy Ashpole
Vice President
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Kathy Ashpole brings broad-based creative and production expertise to every client’s project. Intimately involved in numerous award-winning advertising campaigns, Kathy is equally proud of her work designing innovative sales materials, packaging designs, direct mail and email pieces, trade show booths and websites. In addition, she is a “human Rolodex” which allows her to source and produce everything from Chinese translations to puzzles and games, to Minnesota State Fair corn hats, and she loves the aroma of printing ink, almost as much as the smell of coffee.
Fun Fact: While growing up, her family pets – besides multiple dogs and cats – included 2 goats (given away after a tragic flower bed incident), a mini horse, a pig, an owl, 3 geese, multiple orphaned wild rabbits and various rodents – both domestic and wild. And in hindsight, with her last name, she probably shouldn’t have named her cat Harry.
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by kathy ashpole | Apr 25, 2018
The Client
Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.
The Client
Clearly Canola is a Canadian non-stick canola oil spray made for food service professionals. They came to The Zimmerman Group wanting to expand their sales into the United States and needed an eye catching video to send to potential clients as a way to introduce them to the Clearly Canola brand. We drew inspiration from our research about the need of real, healthy foods in the foodservice field and created this fun and fresh video.
by kathy ashpole | Apr 24, 2018
The Client
Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.
The Client
Tino’s Artisan Kitchen handheld eats are proudly crafted by artisan baker, Chef Tino, using a perfect blend of traditional family recipes and the finest ingredients. From calzones to empanadas to breakfast bakes and more, Chef Tino and his team believe that you shouldn’t have to give up a great tasting product for handheld convenience.
Project Overview
Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.
Project Overview
Select Food Products was looking to reposition an existing breakfast bake while introducing a new product line. They came to The Zimmerman Group with a great-tasting product and asked us to help them create a brand that communicated convenience for today’s on-the-go consumers without sacrificing taste appeal in the process. We responded with unique brand positioning – Old World Quality. New World Inspired™ – incorporating it into their logo, packaging, trade show materials, and more.
by kathy ashpole | Apr 23, 2018
The Client
SunButter Sunflower Butter is a delicious nut-free spread made from sunflowers seeds. It’s free from the top 8 allergens and is high in protein making it the perfect snack. Made in Fargo, North Dakota, from sunflower seeds grown by local farmers, SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
The Client
SunButter Sunflower Butter is a delicious nut-free spread that comes from sunflowers. It’s free from the top 8 allergens and is high in protein making it the perfect nut-free school snack. SunButter is made in the USA at SunButter’s facilities in Fargo, North Dakota, that uses sunflower seeds grown by local farmers. SunButter is a national brand that can be found online and in retail stores including Walmart and Target.
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow SunButter into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped SunButter capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result, SunButter expanded awareness, usage, and achieved record sales growth.
Fans gained on social media
Project Overview
SunButter came to The Zimmerman Group looking to grow their brand of delicious sunflower butter. TZG began by doubling awareness and usage in their core audience. Our research and marketing campaigns helped grow their brand into new markets. TZG targeted parents with kids in peanut-free/peanut-aware schools, and soon we helped capitalize on the better-for-you market, which included a major brand repositioning and new creative. In addition to consumer marketing, we helped SunButter grow in the Foodservice and Ingredient business. The result was expanded awareness, usage, and record sales growth.
Fans gained on social media
