Building A Gluten-Free, Allergy-Friendly Brand Webinar

The Zimmerman Group presented their webinar, Building A Gluten-Free, Allergy Friendly Brand, in partnership with The Gluten Free Media group. The Gluten Free Media group presents the GF&AF Expo, the largest gluten-free and allergy-friendly event in the U.S., and is a leading authority in this market. Based on TZG’s work with client, SunButter, the webinar includes an overview of the “Free-From” market, research & positioning, channels of distribution, and communications & promotion strategies including social media, video, and recipe development.