Webinar:  How To Maximize Sales At The Point Of Purchase

You’ve secured placement for your brand at retail, congratulations! Now how do you ensure consumers find your product, understand its positioning, and buy it? Today’s stores carry 40,000 more items than they did in the 1990s, according to MarketWatch. In this presentation, you’ll learn strategies that have been used by many top brands to support their retail presence and increase product sales. The webinar was presented August 2018 in conjunction with the Gluten Free Media Group – who also hosts the GF&AF Expo, the largest gluten-free and allergy-friendly event in the U.S. Below is a list of the 20 tactics we cover.

 

Point-of-Purchase Opportunities:
1. Product Packaging
On-Pack
2. Recipes
3. IRCs/Coupons
4. Rebates
5. Free Trial
6. Money Back Guarantee
7. In-Store Demos
8. Shelf Talk
9. Point of Purchase Displays
10. Rebate apps
11. Retail Dietitians
12. Social Media
13. Search Engine Marketing
14. Digital Ads
15. Email
16. Sweepstakes
17. Pharmacy leaflet
18. Mobile advertising
19. Loyalty programs
20. End caps or store real estate

 

Webinar:  How To Maximize Sales At The Point Of Purchase

You’ve secured placement for your brand at retail, congratulations! Now how do you ensure consumers find your product, understand its positioning, and buy it? Today’s stores carry 40,000 more items than they did in the 1990s, according to MarketWatch. In this presentation you’ll learn strategies that have been used by many top brands to support their retail presence and increase product sales. The webinar was presented August 2018 in conjunction with the Gluten Free Media Group – who also hosts the GF&AF Expo, the largest gluten-free and allergy-friendly event in the U.S.

Ready To Grow?

Ready To Grow?