PepsiCo partnered with us on a Naked Juice project to develop and test value-added fresh produce products.
The Objective was to identify high appeal new product concepts using Pepsico fresh brands – Naked and Tropicana. The goal was for Pepsico to significantly expand their presence in the growing value-added/fresh category.
We developed a merchandising approach to maximize retail presence and sales for Naked along with testing seven new product concepts.
As the agency of record for 10+ years for Pillsbury/General Mills Bakery Industrial Flour and Food Division, TZG helped develop Pillsbury’s branded lines of fresh bread/bakery products, which achieved national distribution with sales in excess of $100 million.
We worked on the launch of over 50 new bakery products and were responsible for advertising, promotions, market research, collateral, public relations, and package design.
One of the highlights of our work was developing the Pillsbury NASCAR program with both a trade and consumer component. We designed both the race car graphics and the driver’s uniform for Ward Burton. In-store consumer promotions and contests were used to generate consumer involvement and we hosted grocery buyers at multiple NASCAR events.
TZG also incorporated Box Tops For Education to attract younger families to the brand and build brand loyalty.